Privacy Policy

We love our Yogi community and care about ensuring that your privacy is protected. This privacy policy will only ever use any information we collect on you. We regularly review this privacy policy, and we will publish any updates on this page. 


When you place an order with Yoga Fever Store

When you create an account on the Yoga Fever website

When you have email or live chat correspondence with us

When you engage in social media exchanges with partners and us

When you sign up with us at events

When you visit our website; we may use cookies to make the website work for you and remember your preferences; please see cookie information for more detail

When you share our content via links


We may collect the following information:

Your name Contact information;

email address and phone number, Billing address, Delivery address, Order items, Payment method (any payment details are collected and encrypted directly by our payments processor, not by Yoga Fever Store)

Information you give in interactions with us via email and social media Attendance at partner events Information from cookies; please see cookie information for the more detailed IP address of your computer or device

The device you use (phone/laptop) to access our website

Entry details for Liforme supported competitions


We're committed to providing the best customer experience possible and use your information to make it easier for you to navigate our website, have information tailored to you and deal with the specifics of your Liforme order. We hold your personal information in line with our retention policy which details how we only hold it for as long as required.

This is how we use your data:

Fulfilment of your order
See your order through to delivery, contacting you with information about the purchase along the way. Order details are shared with our order software, warehouses and delivery companies to get the order out to you.

Engagement with you
Where you have given consent, share our monthly newsletter with you.
Send you information about new products, special offers or other information related to your purchase you may find interesting.

Use your details to show you advertising on social media platforms (Instagram and Facebook) or other websites you visit using the third-party software Adroll and Smartly.

Business Improvement

To make our business more efficient, we may aggregate personal information and use anonymized sample data for purposes including testing our IT systems, research, data analysis, improving our site and developing new products and services. We may share this anonymized information with professional third parties business services under a contract.

To help us run an efficient business, we may share your personal information with other professional service providers such as marketing agencies, advertising partners and website hosts, all of whom will not be able to use your data in any way other than the ways directed by us.